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In 2BruceStudio News

By Bruce Sales

Bark House, The Right Approach to Business

On 28, Apr 2017 | In 2BruceStudio News | By Bruce Sales

Imagine you’re in a window seat during final approach to Asheville, NC. The mountains, covered in lush blankets of leafy green forest most of the year, provide a pure surface to air uplift. Would it raise the sensitive eyebrow to hear North Carolina retains practically no remnant of a virgin forest? Nearly two-thirds of the NC land area is filled with commercial forests, most of it harvested twice already, leaving this – mostly a third crop. Thanks to Marty and Chris McCurry, Highland Craftsmen was created in 1990 as a recycler of wood waste materials, principally for Poplar bark. They reclaim bark from harvested trees and as Bark House – handcraft wall coverings for interior and exterior design solutions.

The Bark House and 2BruceStudio fun began with a search for local voice talent. A distinctive announcer was essential for the video Marty and Chris McCurry titled “A Product of Human-Nature Transcends the Nature of Human Products”. The video would announce Bark House winning the Architectural Record Product of the Year, the only PLATINUM Cradle to Cradle® Certification, and ten B Corp Best for the World awards. Marisa Blake has a captivating voice, rich in smiles and milk chocolate. Thanks to Marisa, the recording went smoothly, surprising everyone how much fun they could have with an important session. It isn’t often a new client immediately trusts me to edit voice with music, mix, and create the master while they’re slipping out for lunch at a well known Asheville restaurant. They also requested animating the logo and providing visual special effects. Hats off to Marty and Chris of Bark House for taking the right approach to business and becoming a 2BruceStudio favorite post production collaborator.

Please, take a look at the finished product:

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Climate Resilience Toolkit Intro

On 31, Jan 2017 | In 2BruceStudio News, Composing | By Bruce Sales

The Climate Resilience Toolkit is an extensive internet resource for community planners across the United States. For coastal planners, critical decisions must be made as oceans rise. For inland cities, how can planners adapt to more frequent droughts, floods, and/or hurricanes?

The CRT was built after a directive by president Barack Obama’s white house. Since 2012, I’ve had the honor of providing post production services for many NOAA videos. The CRT introduction video proved the most challenging, and most fun. I composed and recorded one continuous piece of original music which changes during different scenes, but unites ideas and images throughout the three minute video. 2BruceStudio recorded and edited the announcer, created sound design, and mixed everything together for the final audio. 2BruceStudio provided the final video edits, along with adding b-roll and animations, color grading and all exports for final deliverables.

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In Composing

By Bruce Sales

One Essential Element: From Powwow to Post Production in Asheville (Part Two in a Series)

On 07, Mar 2016 | In Composing | By Bruce Sales

"Golf"Music for “Golf”
began in the mind of a movie soundtrack aficionado, creative director at Element Advertising, Jack Becker. He heard something relaxed, but driving; friendly, but with a techie edge. After a couple music demos, Bruce Sales finished scoring and mixing music and started the next step – spotting sound effects. Each time a golf club whacked a ball, it required the distinctive sound of a wooden driver, iron driver, putter, or wedge with sand. While wrapping up the “Golf” post production, Bruce discovered a swinging side of Jack. He’s logged many hours, over the years, on the fairway. Sequoia National is one of the most sought after stay & play locations in the Carolinas. With each delightful swing of the club, Jack insisted one must hear a creditable effect. Jack discovered his sound designer would hear it no other way. The extensive sound effects library at 2BruceStudio provided blow-by-blow until the final ball fell, par for the course, in the cup.

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