From the jingle house to the Miles Building

SOUND GUY: Bruce Sales sits in his studio space in the Miles Building in downtown Asheville. Photo courtesy of Bruce Sales

From Mountain Xpress July 28, 2014 by Lea McLellan

You probably won’t find a rock band in Bruce Sales’ 2BruceStudio, but that doesn’t mean he isn’t keeping busy. “My studio is more geared for postproduction,” says Sales. “I work with filmmakers and people doing video. So it’s [creating] the sound for the picture. They need sound design or voice recording or original music, or they just need me to mix it. Or fix it — I’ve been doing a lot of fixing lately.”

After majoring in songwriting at Berklee College of Music in Boston, Sales landed a gig at David Horowitz Music Associates, a commercial “jingle house” in New York City. He spent the next 15 years composing and engineering for big-name clients like Pepsi and GE, as well as small films.

And while the Asheville native says out-of-towners such as HBO and The History Channel still call on him regularly for voice recording work, he’s also made his mark in the local community. Besides producing the Asheville 48 Hour Film Project, Sales sponsors the Asheville Music School’s summer camp program, giving young musicians their first recording experience. The kids, he says, “just kind of walk in and play, and they get their mix. The largest group I had in here was 12 kids: They’re all lined around the walls, and I recorded them all at once playing a couple of songs. In the last 15 minutes, I mixed it together and gave them a version they can give their parents.” He also works with local musicians (including a lot of rappers and hip-hop artists lately, thanks to his knack for high-quality vocal recording), and businesses such as The Biltmore Co. and Travelling Yogini tours.

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